Baby Loss Awareness Week is taking place every year from October 9th to 15th. It marks an important time for remembrance, awareness, and support for pregnancy and baby loss. Now in its 22nd year, this event serves as a crucial platform for grieving families, healthcare professionals, and communities to come together, break the silence around baby loss, and advocate for better support and care.
Baby Loss Awareness Week was initiated in 2002 by a coalition of UK-based charities. The Miscarriage Association, Sands (Stillbirth and Neonatal Death Society), and Bliss. These organisations are involved in supporting bereaved families and raising awareness of pregnancy and baby loss, came together to create a dedicated week for remembrance and awareness. The goal was to provide a space for families to share their experiences, break the silence around baby loss, and advocate for improved bereavement care.
Over the years, this event has grown in scale and influence, reaching an international audience and fostering a global community of support.Over the years, the event has grown in scale and recognition, garnering international attention and inspiring similar observances in other countries. Today, it not only focuses on remembrance but also drives important conversations about bereavement care, miscarriage, stillbirth, and neonatal death.
Breaking the Silence
One of the primary goals of Baby Loss Awareness Week is to offer a platform for families to share their experiences and remember the lives of the babies they have lost. For many, the loss of a baby, whether through miscarriage, stillbirth, or neonatal death, remains a deeply personal and often unspoken grief. The week provides an opportunity to break that silence and create a sense of community where bereaved families can feel heard, validated, and supported.
Sharing personal stories during this week not only helps individual families heal but also raises awareness about the need for better bereavement care and support services. By bringing these experiences to the forefront, Baby Loss Awareness Week aims to have greater understanding and compassion from society as a whole.
Beyond remembrance, the event advocates for systemic improvements in bereavement care within hospitals and healthcare settings. Many charities and organisations involved in the week work closely with health professionals to develop comprehensive strategies that address both the emotional and physical well-being of bereaved parents. This includes counselling, support groups, and educational resources, ensuring that families have access to the care they need during such a difficult time.
A Wave of Light Across the World

One of the most poignant events of Baby Loss Awareness Week is the Wave of Light, which takes place on October 15th. At 7 PM local time, families around the world light candles in memory of their lost babies, creating a continuous “Wave of Light” that circles the globe. This simple yet powerful gesture unites people in different time zones, providing a shared moment of remembrance and solidarity.
Alongside the Wave of Light, community events, such as ribbon displays in hospitals, memorial services, and virtual gatherings, are held throughout the week. These activities serve not only as opportunities for reflection but also as platforms for raising awareness about baby loss and advocating for improved support systems.
In many areas, local charities and organisations take an active role in hosting workshops and offering resources to families. These resources often include mental health support, access to grief counselling, and specialised care for families coping with miscarriage or stillbirth. The hope is that by providing these services, bereaved families can find comfort in their community and continue their healing journey with the right support systems in place.
Global Reach
While Baby Loss Awareness Week was initially established in the UK, its message has resonated around the world. In the United States, for example, October 15th is recognised as Pregnancy and Infant Loss Remembrance Day, which mirrors the themes of Baby Loss Awareness Week by encouraging a similar ethos of awareness, support, and remembrance. This global recognition shows how universal the experience of baby loss is and how important it is for societies to rally around those who are grieving.
International organisations and charities have also embraced the movement, creating their own events, support systems, and educational campaigns. From the United States to Australia, countries around the world are using this time to shed light on the reality of baby loss, with many incorporating the Wave of Light into their local observances.
Community of Support
Awareness of Baby Loss has turned out to be a beacon for millions of families across the world. It lets each family remember the babies that left them way too early and makes sure none of them forget this life and the tears of those families. In remembering together, families find comfort and strength in the knowledge that they are not alone.
This year, with Baby Loss Awareness Week continuing to build momentum, the hope is that more and more healthcare systems around the world will start giving bereavement care the priority it so rightly deserves, while society continues to be supportive and compassionate to families suffering the loss. It lets them know that though the pain of the loss of a baby may never leave, a community born out of remembrance and awareness does have the means to support those on their journey toward healing.